Venture Encyclopedia
Search terms, abbreviations, and descriptions
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| Russian | Abbreviation | Description |
|---|---|---|
| Accelerator | A program that speeds up startup development through training, mentorship, connections, and sometimes investment. | |
| Advanced Encryption Standard | AES | A symmetric encryption algorithm widely used to protect data. |
| Advertising Technology | AdTech | Tools for buying, placing, targeting, measuring, and optimizing digital advertising. |
| Adviser | A specialist who helps a team or company make decisions based on experience and an external view. | |
| Aeronet | A technology sector related to drones, aviation services, air logistics, and aerospace solutions. | |
| Agile Methodologies | Work management approaches based on short cycles, regular feedback, and fast adaptation. | |
| AI Trust, Risk and Security Management | TRiSM | An approach to managing reliability, risk, security, and controls for AI systems. |
| Ambassador | A representative of a brand, product, or community who promotes its values and builds audience trust. | |
| Analyst | A specialist who studies data, processes, or markets and prepares insights for management decisions. | |
| Analytics | Collection, processing, and interpretation of data for decision-making and performance assessment. | |
| Angel Investor | A private investor who invests personal capital in early-stage startups. | |
| App Store Optimization | ASO | Improving an app store listing to increase visibility, installs, and conversion. |
| Application Programming Interface | API | A set of rules and methods through which one application interacts with another. |
| Archetype | A stable image, behavior model, or type used in branding, product work, or audience research. | |
| Architecture | The structure of a system, product, or process and the rules for how its parts interact. | |
| Artificial General Intelligence | AGI | A hypothetical AI capable of solving a broad range of tasks at human level or above. |
| Artificial Intelligence | AI | Technologies that enable systems to perform tasks that usually require human intelligence. |
| Asia-Pacific Economic Cooperation | APEC | A forum of Asia-Pacific economies focused on trade, investment, and economic cooperation. |
| Association of Southeast Asian Nations | ASEAN | An intergovernmental organization of Southeast Asian countries relevant to regional markets and partnerships. |
| Back Office | Internal company functions that support the business but usually do not interact directly with customers. | |
| Backend | The server-side part of a product that handles data, business logic, integrations, and APIs. | |
| Backup | A copy of data created for recovery after failure, error, deletion, or attack. | |
| Big Data | Large datasets that require special approaches to storage, processing, and analysis. | |
| Blockchain | A distributed ledger where records are grouped into blocks and secured with cryptography. | |
| Blurb | A short project description in a few lines, covering problem, solution, audience, traction, and ask. | |
| Bond | A debt security where the issuer agrees to repay principal and pay income. | |
| Bootstrapping | Building a company mainly with own funds, revenue, and careful cost management. | |
| Branch | A company unit located in another place or region that operates on behalf of the main organization. | |
| Brand | The combination of name, image, promise, experience, and reputation of a company or product in the audience's mind. | |
| Brand Book | A document describing brand identity and rules for logo, colors, typography, and communication tone. | |
| BRICS | BRICS | A grouping of major emerging economies used in geopolitical and market analysis. |
| Bridge Round | Interim financing that helps a company reach the next major funding round or milestone. | |
| Burn Rate | The pace at which a company spends cash. Common formula: burn rate = cash spent during a period / number of months. | |
| Burndown Chart | A chart of remaining work over time, used in Agile to track sprint completion pace. | |
| Business Intelligence | BI | Methods and tools for analyzing business data, reporting, and supporting decisions. |
| Business Model | A description of how a company creates value, delivers it to customers, and earns money. | |
| Business-to-Business | B2B | A model where a company sells products or services to other companies. |
| Business-to-Business-to-Consumer | B2B2C | A model where a company sells through a business partner while the end value reaches a consumer. |
| Business-to-Consumer | B2C | A model where a company sells products or services to end consumers. |
| Business-to-Government | B2G | A model where a company sells products or services to government organizations. |
| Capture the Flag | CTF | A practical competition where participants solve tasks in vulnerability research, cryptography, and system defense. |
| Checklist | A list of items used to verify tasks, requirements, or conditions before work is completed. | |
| Chief Commercial Officer | CCO | An executive responsible for commercial strategy, revenue, sales, and customer development. |
| Chief Digital Transformation Officer | CDTO | An executive responsible for adopting digital technologies and changing company processes. |
| Chief Executive Officer | CEO | The top executive responsible for company strategy, key decisions, and overall business performance. |
| Chief Financial Officer | CFO | An executive responsible for finance, budgeting, reporting, risks, and financial strategy. |
| Chief Marketing Officer | CMO | An executive responsible for marketing strategy, brand, customer acquisition, and demand growth. |
| Chief Operating Officer | COO | An executive responsible for operations, processes, and regular execution of strategy. |
| Chief Product Officer | CPO | An executive responsible for product strategy, product portfolio, and product team development. |
| Chief Technology Officer | CTO | An executive responsible for technology strategy, architecture, and the engineering team. |
| Client Deck | A presentation for customers focused on problem, solution, value, terms, and next steps. | |
| Co-Founder | One of several founders who participates in creating and developing a company or project from an early stage. | |
| Commercial Readiness Level | CRL | A scale assessing readiness of a technology or product for market entry, sales, and scaling. |
| Commonwealth of Independent States | CIS | A regional organization of several post-Soviet states used in political and market contexts. |
| Compliance | Compliance with laws, internal policies, industry requirements, and regulator rules. | |
| Consumer-to-Consumer | C2C | A model where consumers sell goods or services to each other through a platform or directly. |
| Continuous Delivery | CD | A practice of keeping code changes ready for safe release through automated build, test, and deployment processes. |
| Continuous Integration | CI | A practice of frequently merging code changes with automated builds and tests. |
| Contractor | An external person or company performing work under contract without employee status. | |
| Convertible Loan | A loan that can convert into company equity when agreed conditions occur. | |
| Cost per Action | CPA | An advertising metric for the cost of a target action. Formula: CPA = spend / target actions. |
| Cost per Mille | CPM | An advertising metric for the cost of one thousand impressions. Formula: CPM = spend / impressions × 1000. |
| Credit | Provision of money or resources with an obligation to repay, usually with interest. | |
| Crowdfunding | Raising funds from many people through an online platform for a project, product, or initiative. | |
| Crowdinvesting | Raising investments from many participants, usually through a platform in exchange for equity or returns. | |
| Crowdlending | Loan financing from many private or institutional lenders through a platform. | |
| Crowdsourcing | Obtaining ideas, work, data, or solutions from a large group of external participants. | |
| Customer Acquisition Cost | CAC | The average cost to acquire a new customer. Formula: CAC = sales and marketing spend / new customers. |
| Customer Development | CustDev | A methodology for validating hypotheses about customers, problems, and markets through interviews, observation, and experiments. |
| Customer Experience | CX | The full customer experience across all interactions with a company, product, and support. |
| Customer Lifetime Value | LTV | Estimated revenue from a customer over the full relationship. Simplified formula: LTV = average revenue × gross margin / churn. |
| Customer Relationship Management | CRM | An approach and system for managing customer records, sales, communications, and interaction history. |
| Customer Satisfaction Score | CSAT | A survey-based satisfaction metric. Formula: CSAT = positive responses / total responses × 100%. |
| Customer Segment | A group of customers with similar needs, behavior, buying context, or business value. | |
| Daily Active Users | DAU | The number of unique users active during a day; it measures daily engagement. |
| Data Lake | A repository for large volumes of diverse data stored in raw or near-raw form. | |
| Data Mining | The process of finding patterns, relationships, and useful insights in large datasets. | |
| Data Room | DR | A secure document repository used for due diligence, investment, transactions, and legal review. |
| Data Storage | A system or service for saving, organizing, and accessing data. | |
| Dating | Services, products, and models related to finding romantic matches and building relationships. | |
| Deck | A set of slides used to explain an idea, project, offer, or result. | |
| Deep Interview | A detailed qualitative interview used to study a person's motivation, experience, problems, and context. | |
| Deep Link | A link that opens a specific screen, section, or object inside an app or website. | |
| Deep Technology | DeepTech | Technology projects based on complex scientific or engineering advances with high entry barriers. |
| Demo | A short demonstration of a product, prototype, or feature used to show capabilities and collect feedback. | |
| Disruption | A market change where a new product or model significantly changes competitive rules. | |
| Distributor | A company or partner that buys a product and distributes it to customers, dealers, or retailers. | |
| Distributor Partner | A partner that promotes and sells a product through its own customer or channel network. | |
| Domain | A subject area, market, or part of a system in which a product, team, or expert operates. | |
| Dropshipping | An online retail model where the seller takes the order and the supplier ships the product directly to the buyer. | |
| Due Diligence | A review of a company, project, or transaction before investment, acquisition, or partnership. | |
| Education Technology | EdTech | Digital products and services for learning, assessment, education management, and skill development. |
| Elevator Pitch | A very short explanation of a product or company that can be delivered in one or two minutes. | |
| End-to-End Encryption | E2E | Encryption where only sender and recipient can read the data, while intermediaries cannot access the content. |
| Endowment Fund | Long-term institutional capital that is invested, with returns used to support the organization's activities. | |
| Enterprise Resource Planning | ERP | A class of systems for managing core company processes such as finance, purchasing, inventory, production, and reporting. |
| Environmental, Social and Governance | ESG | A set of criteria for assessing a company's environmental, social, and governance factors. |
| Escrow | Transfer of money, documents, or code to a neutral party until agreed conditions are met. | |
| European Union | EU | A political and economic union of European countries with common institutions and a single market. |
| Excise Tax | An indirect tax on specific categories of goods, such as fuel, alcohol, or tobacco. | |
| Exit | An event where an investor or founder sells a stake and gains liquidity, for example through an IPO or M&A. | |
| Expert | A person with deep knowledge and practical experience in a specific area. | |
| Expertise | Deep knowledge and experience in a specific area enabling high-quality decisions and assessments. | |
| Extensible Markup Language | XML | A markup format for storing and transferring structured data using tags. |
| Extranet | A private company network that provides access to external partners, customers, or contractors. | |
| Fast-Moving Consumer Goods | FMCG | Consumer goods bought frequently and sold quickly, such as food, household products, and personal care items. |
| Fear of Missing Out | FOMO | A psychological effect where a person makes a decision because they fear missing a benefit, event, or opportunity. |
| Feedback | Information from users, customers, or a team about quality, problems, and opportunities for improvement. | |
| File Storage System | FSS | A system for storing, organizing, finding, and accessing files. |
| File Transfer Protocol | FTP | A network protocol for transferring files between a client and a server. |
| Financial Technology | FinTech | Technologies and services for financial operations, payments, lending, investing, and money management. |
| Food Chain | A sequence of participants where each next participant depends on the previous one as a source of resources or value. | |
| Founder | A person who creates a company or project and carries key responsibility for its launch. | |
| Freemium | A monetization model where the basic version is free and advanced features or limits are paid. | |
| Frequently Asked Questions | FAQ | A section with answers to common questions from users, customers, or partners. |
| Friends, Family and Fools | FFF | An early source of startup funding from the founder's close personal network. |
| Front Office | Teams and roles that interact directly with customers, partners, or the market. | |
| Frontend | The client-side part of a product that users see: interface, screens, and interactions. | |
| Fund | Pooled capital managed under a defined investment strategy. | |
| Funding Round | A stage of startup capital raising, such as pre-seed, seed, Series A, B, or C. | |
| Funnel | A sequence of stages a customer or user passes through from first contact to a target action. | |
| Futures Contract | An exchange-traded contract to buy or sell an asset in the future at an agreed price. | |
| Gantt Chart | A project schedule shown as a timeline where tasks are bars with start dates, duration, and finish dates. | |
| Generative Pre-trained Transformer | GPT | A transformer-based language model type pre-trained to generate and understand text. |
| Git | A version control system for tracking code changes and collaborating on software development. | |
| Go-to-Market | GTM | A plan for launching a product, including segments, positioning, channels, sales, and metrics. |
| Government Relations | GR | Company interaction with government bodies, regulators, and public institutions. |
| Grant | Non-repayable funding for a project, research effort, or organization under defined conditions. | |
| gRPC | A high-performance remote procedure call framework often using Protocol Buffers and HTTP/2. | |
| Hackathon | A short event where teams build prototypes, solutions, or experiments within limited time. | |
| Hacker | In a startup team, a member focused on technical implementation, experiments, and building working solutions. | |
| HADI Cycles | HADI | A rapid experimentation method: hypothesis, action, data, insight. It is used to test product and business hypotheses. |
| Hard Launch | A full product launch with active promotion, broad reach, and the goal of quickly capturing market share. | |
| Hard Skills | Measurable professional skills related to tools, technologies, methods, or a domain. | |
| Hash | The output of a hash function that converts data into a short fixed-length value. | |
| Head of Marketing | A manager responsible for marketing strategy, team, promotion channels, and demand metrics. | |
| Head of Sales | A manager responsible for sales, team performance, pipeline, targets, and revenue. | |
| Hedge Fund | An investment fund using active strategies to manage risk and return, often available to qualified investors. | |
| Hero Block | The first major page block that presents the main offer, context, and primary call to action. | |
| Hipster | In a startup team, a member focused on design, user experience, and visual product presentation. | |
| Hosting | A service for placing websites, applications, files, or server resources on the internet. | |
| Hotel, Restaurant and Catering | HoReCa | A business segment covering hotels, restaurants, cafes, catering, and related services. |
| Human Resources | HR | A company function responsible for hiring, development, administration, motivation, and employee support. |
| Hunt's Ladder | A marketing model of customer awareness levels from no perceived problem to readiness to buy. | |
| Hustler | In a startup team, a member focused on sales, partnerships, negotiations, and business development. | |
| Hypertext Transfer Protocol | HTTP | A protocol for transferring data between a browser and a server on the web. |
| Hypertext Transfer Protocol Secure | HTTPS | A version of HTTP with TLS encryption to protect data in transit. |
| Incubator | A program or organization helping early projects shape an idea, team, product, and first processes. | |
| Information Security | InfoSec | The practice of protecting data, systems, and processes from unauthorized access, leaks, and disruptions. |
| Infrastructure as a Service | IaaS | A cloud model where customers rent compute, storage, and networking instead of owning infrastructure. |
| Initial Coin Offering | ICO | A fundraising method where a blockchain project sells new tokens to investors. |
| Initial DEX Offering | IDO | A token sale conducted through a decentralized exchange or a related platform. |
| Initial Public Offering | IPO | The first public sale of a company's shares to raise capital and create liquidity. |
| Intellectual Property | IP | Rights to creations of the mind, including inventions, brands, texts, code, design, and data. |
| Internet | A global network of interconnected networks that enables data exchange and digital services. | |
| Intranet | An organization's internal network for employees, documents, services, and workflows. | |
| Investments | The allocation of capital to an asset, company, or project with expected income, value growth, or strategic benefit. | |
| Investor | A person or organization that allocates capital to an asset, company, or project expecting income or value growth. | |
| Investor Deck | A presentation for investors describing the business, market, team, financials, traction, and fundraising terms. | |
| IP Address | IP | A numeric address of a device or node on a network used for routing data. |
| JavaScript Object Notation | JSON | A text format for exchanging structured data using key-value pairs and arrays. |
| Key Performance Indicator | KPI | A measurable indicator used to assess goal progress, process results, or team performance. |
| Knowledge Base | A structured repository of instructions, documents, answers, and experience available to a team or users. | |
| Lambda Function | A short anonymous function in programming or a cloud function triggered by an event. | |
| Landing Page | A page created for a specific offer, campaign, or conversion goal. | |
| Large Language Model | LLM | An AI model trained on large text datasets that can understand, generate, and transform language. |
| Latin America | LATAM | A regional grouping of Latin American countries used for market, sales, and operations analysis. |
| Lead | A potential customer who has shown interest in a product or may be interested in buying. | |
| Lead Hunter | A specialist who finds potential customers and passes them to sales for follow-up. | |
| Lean Canvas | A one-page template for testing a startup business model, covering problem, solution, segments, channels, revenue, and costs. | |
| Lean Manufacturing | A production approach focused on reducing waste, improving quality, and accelerating value flow. | |
| Leasing | A way to use an asset for regular payments with possible purchase or return under contract terms. | |
| Legal | Legal work with contracts, risks, corporate matters, intellectual property, and transactions. | |
| Letter of Intent | LOI | A document describing parties' intention to enter a transaction and key preliminary terms. |
| Leveraged Buyout | LBO | An acquisition financed with a high share of debt, usually repaid from the target company's cash flows. |
| Light Paper | A shorter version of a white paper that gives the main project facts without deep technical detail. | |
| Limited Liability Company | LLC | A legal company form where members' liability is generally limited to their contributions. |
| Load Balancer | A component that distributes incoming requests across multiple servers for resilience and performance. | |
| Loan | Money provided to a borrower under agreed repayment terms. | |
| Lookalike Audience | LAL | A group of potential customers similar to existing valuable users or buyers. |
| Low-Code | Building applications with visual tools and a limited amount of software code. | |
| Machine Learning | ML | An AI field where systems learn patterns from data and make predictions without every rule being explicitly programmed. |
| Manufacturing Readiness Level | MRL | A scale assessing manufacturing readiness to produce a product at required quality, volume, and cost. |
| Margin | The share of revenue left after costs. Gross margin formula: (revenue - cost of goods sold) / revenue × 100%. | |
| Marinet | A marine technology sector covering shipping, navigation, maritime logistics, and ocean-related services. | |
| Market | An environment where buyers and sellers interact around a product, service, or demand category. | |
| Market Conditions | The current state of a market, including demand, supply, prices, competition, and external factors. | |
| Marketer | A specialist who analyzes markets, audiences, and promotion channels to grow demand for a product. | |
| Marketing | Activities focused on understanding the market, creating demand, promoting offerings, and retaining customers. | |
| Marketing Technology | MarTech | Software tools and data used to plan, launch, measure, and automate marketing. |
| Marketplace | A platform where multiple sellers and buyers interact and transact. | |
| Maslow's Hierarchy of Needs | A model of human needs from basic physiological needs to self-actualization, used in psychology and marketing. | |
| Media Hosting | A service for storing and delivering images, video, audio, and other media files. | |
| Medical Technology | MedTech | Technologies, products, and services for healthcare, diagnosis, treatment, and health management. |
| Memorandum | A document recording a position, terms, conclusions, or agreements for a later decision or transaction. | |
| Mental Health Tech | Digital products and services supporting mental health, prevention, diagnosis, or therapy. | |
| Mentor | An experienced person who helps others grow through advice, feedback, and support. | |
| Mergers and Acquisitions | M&A | Transactions involving the purchase, sale, or combination of companies, assets, or equity stakes. |
| Message Digest Algorithm 5 | MD5 | A legacy hash function that should not be used for cryptographic protection because of known weaknesses. |
| Metaverse | A digital environment or set of environments where people interact through avatars, virtual objects, and services. | |
| Metric | A quantitative measure used to assess the state of a product, business, or process. | |
| Micro SaaS | A small SaaS product for a narrow audience or task, often run by a small team. | |
| Middle East and North Africa | MENA | A regional grouping of Middle Eastern and North African countries often used in business analysis. |
| Middleware | A software layer between systems that transfers, transforms, or controls data and requests. | |
| Mind Map | A diagram with a central idea and connected branches used to structure ideas and information. | |
| Minimum Lovable Product | MLP | A product version that works and gives early users clear value and a positive experience. |
| Minimum Viable Product | MVP | A basic product version with the minimum features needed to test demand and collect feedback. |
| Model Context Protocol Server | MCP | A server that provides a model with tools, resources, or context through the Model Context Protocol. |
| Month-to-Month | M2M | Comparison with the previous month. Growth formula: (current month - previous month) / previous month × 100%. |
| Monthly Active Users | MAU | The number of unique users active during a month; it shows the scale of regular product usage. |
| Moodboard | A collage of images, colors, typography, and references that defines the mood and style of a project. | |
| Net Promoter Score | NPS | A metric of customers' willingness to recommend a product. Formula: NPS = percentage of promoters - percentage of detractors. |
| No-Code | Building digital products with visual tools without writing software code. | |
| Node | An element in a network, graph, or system that stores data, processes requests, or connects other elements. | |
| Non-Disclosure Agreement | NDA | A contract that restricts disclosure of confidential information to third parties. |
| Non-Fungible Token | NFT | A unique digital token that represents rights to a specific item or record on a blockchain. |
| North Star Metric | NSM | The primary product metric that reflects user value and long-term growth. |
| Object Storage | A storage type where data is saved as objects with metadata and a unique identifier. | |
| Objectives and Key Results | OKR | A goal-setting method where the objective describes direction and key results measure progress. |
| Offer | A commercial or job proposal with terms, value, and the expected next step. | |
| Offset Agreement | An agreement where one party offsets obligations, deliveries, or counterclaims with another party. | |
| On-Premise | Deployment of software or infrastructure on a company's own servers rather than in a public cloud. | |
| Open Source | A development model where source code is available to study, use, and modify under license terms. | |
| Open-Source Intelligence | OSINT | Collection and analysis of public information sources to assess facts, risks, people, companies, or events. |
| Osterwalder Business Model Canvas | BMC | A template for describing a business model through customers, value, channels, revenue, resources, partners, and costs. |
| Overnight | A short-term transaction or financing for one day or one night, often used in a financial context. | |
| Partner Relationship Management | PRM | An approach and system for managing partner channels, deals, enablement, and joint sales. |
| Patent | An exclusive right to an invention that lets the owner prevent others from using it. | |
| Peer-to-Peer | P2P | A network model where participants interact directly without a required central intermediary. |
| Penetration Testing | Pentest | A security test that looks for vulnerabilities by simulating an attack within agreed boundaries. |
| Pitch | A short presentation of an idea, product, or company for a customer, partner, or investor. | |
| Pitch Deck | A short startup or project presentation covering problem, solution, market, team, metrics, and ask. | |
| Platform as a Service | PaaS | A cloud model where developers get a ready platform to build, run, and manage applications. |
| Potential Addressable Market | PAM | An estimate of the maximum potential market before limits from the current service model or product availability. |
| Practice | An established way of doing work based on experience, rules, or a repeatable process. | |
| Pre-Seed Round | The earliest funding stage used to test the idea, team, first hypotheses, and prototype. | |
| Press Card | A document or card confirming a person's media affiliation or right to attend a press event. | |
| Press Kit | A set of materials for media and partners, including company description, logos, images, facts, and contacts. | |
| Problem | A user need, pain point, or task that a product is intended to solve. | |
| Problem Interview | An interview with open questions used to validate real user problems, needs, and context. | |
| Product | A good, service, or digital solution created to meet a need and deliver value. | |
| Product-Led Growth | PLG | A strategy where the product itself is the main channel for acquisition, activation, and retention. |
| Product Manager | PM | A specialist responsible for product strategy, development, and outcomes with a cross-functional team. |
| Product Matrix | A table or model linking products, segments, features, prices, and development priorities. | |
| Product Owner | PO | A product team role responsible for backlog priorities and the value delivered by features. |
| Progressive Web App | PWA | A web application that behaves like an app, with offline support, installation, and fast access. |
| Project Manager | PM | A specialist who plans, coordinates, and controls project delivery by timeline, budget, and quality. |
| Prompt | A text instruction or request that gives an AI model a task and desired response format. | |
| Prompt Engineer | A specialist who designs and tests prompts for AI models to get stable and useful results. | |
| Prototype | An early model of a product or feature used to test an idea, interface, or technical feasibility. | |
| Public Relations | PR | Management of company communications with media, audiences, partners, and the public. |
| Purchase Price | The price at which a company buys a product, raw material, or service from a supplier. | |
| Quiz | A short interactive survey or test used to assess knowledge, collect data, or engage users. | |
| Ramen Startup | A startup whose revenue is enough to cover minimal operations and founders' basic expenses. | |
| Recommended Retail Price | RRP | The price a producer or supplier recommends for selling a product to end customers. |
| Remote Procedure Call | RPC | A way to call a function or procedure on a remote server as if it were local. |
| Representational State Transfer | REST | An API architectural style where resources are exposed by URLs and managed with standard HTTP methods. |
| Retention | The ability of a product or company to keep users and customers over time. | |
| Retention Rate | RR | The share of users or customers retained over a period. Formula: retained users / users at period start × 100%. |
| Retrieval-Augmented Generation | RAG | An AI approach where a model retrieves relevant external information before generating an answer. |
| Revenue | Income from a company's core activities over a period. Formula: revenue = price × units sold. | |
| Revenue per Head | RpH | A team efficiency metric. Formula: revenue per head = revenue / number of employees. |
| Rivest-Shamir-Adleman | RSA | An asymmetric cryptographic algorithm for encryption, signatures, and key exchange. |
| Roadmap | A plan for product, project, or company development with key milestones, timelines, and priorities. | |
| Roadshow | A series of meetings or presentations for investors, customers, or partners during fundraising or product launch. | |
| Robotics | An engineering field focused on designing, building, and applying robots. | |
| Runway | The time a company can operate with its current cash balance. Formula: runway = cash balance / monthly burn rate. | |
| Sales | The process of acquiring customers, negotiating, and closing deals for products or services. | |
| Sales Manager | A specialist who manages deals, works with customers, and is responsible for meeting sales targets. | |
| Scaleup | A company that has validated its business model and is rapidly scaling sales, team, and operations. | |
| Scoring | Evaluation of an object, customer, application, or project using criteria and scores. | |
| Screening | Initial filtering of applications, projects, candidates, or deals by basic criteria. | |
| Script | A prepared text or sequence of actions for a typical conversation, sale, support case, or process. | |
| Search Engine Optimization | SEO | Work on a website and content to improve search visibility and grow organic traffic. |
| Secure File Transfer Protocol | SFTP | A secure file transfer protocol that runs over SSH. |
| Secure Shell | SSH | A protocol for secure remote access to servers and command execution. |
| Secure Sockets Layer | SSL | A legacy protocol for securing connections, historically preceding TLS. |
| Seed Round | An early funding round used to improve the product, enter the market, and validate the business model. | |
| Self-Invested Capital | Founders' or owners' own funds invested in company development without an external investor. | |
| Server | A computer or program that processes requests and provides resources to other devices or applications. | |
| Serverless | A model where the cloud provider manages servers and the developer pays for actual function execution. | |
| Service | An activity or digital capability that delivers value to a customer without transferring a physical good. | |
| Serviceable Available Market | SAM | The part of the total market a company can serve with its current product, geography, and sales model. |
| Serviceable Obtainable Market | SOM | The share of the serviceable market a company can realistically capture in the near term. SOM = SAM × realistic market share. |
| Share | A security representing an ownership stake in a company and shareholder rights. | |
| Sharing | A model where a resource, asset, or service is shared by multiple people or organizations. | |
| Sharing Economy | An economic model based on shared use of assets, services, and platform access. | |
| Shiller | A person who aggressively promotes an asset, project, or token, often with personal benefit or hidden interest. | |
| Simple Agreement for Future Equity | SAFE | An investment contract giving an investor a right to equity in a future round instead of setting valuation immediately. |
| Simple Agreement for Future Tokens | SAFT | A contract giving an investor the right to future tokens once project conditions are met. |
| Skill | The ability to perform a task at the required quality level through knowledge, experience, and practice. | |
| SMART Goals | SMART | A goal-setting approach: specific, measurable, achievable, relevant, and time-bound. |
| Soft Launch | A limited product launch for a small audience to test quality, metrics, and channels before scaling. | |
| Soft Skills | Interpersonal and self-management skills such as communication, leadership, adaptability, and teamwork. | |
| Software | Programs, applications, and systems that perform tasks on computers, servers, or devices. | |
| Software as a Service | SaaS | A software delivery model where users access software online, usually by subscription, without local installation. |
| Software Development Kit | SDK | A set of libraries, tools, and documentation for developing for a platform or service. |
| Solution | A product, feature, or approach that addresses an identified user or business problem. | |
| Solution Block | A business model template section that briefly describes how the product solves the selected problem. | |
| Solution Interview | An interview used to test whether a proposed solution is clear, useful, and aligned with customer expectations. | |
| Special Purpose Vehicle | SPV | A legal structure created for a specific transaction, investment, asset, or investor group. |
| Sprint | A short fixed period in which a team works on a selected set of tasks or goals. | |
| Startup | A young company seeking a scalable business model under uncertainty. | |
| Startup Builder | A person or organization that systematically creates and launches new startups. | |
| Startup Founder | A person who launches and develops a startup, often under high uncertainty and limited resources. | |
| Startup Studio | An organization that repeatedly creates startups by providing ideas, teams, resources, and operational support. | |
| Startup Valuation | Determining a startup's value based on market, team, product, traction, financials, and deal terms. | |
| Style Guide | A document with visual and writing rules for a brand, product, or interface. | |
| Subsidy | Financial support from a government or organization to reduce costs or develop a targeted area. | |
| Super App | An app that combines multiple services in one ecosystem, such as payments, shopping, delivery, and communication. | |
| Supervisor | A role or component that oversees task execution, work quality, or actions of other system participants. | |
| Sustainable Development | Development that considers economic, social, and environmental consequences of decisions. | |
| SWOT Analysis | SWOT | An analysis of strengths, weaknesses, opportunities, and threats for a company, product, or project. |
| Syndicate | A group of investors joining together to participate in one deal or a portfolio of deals. | |
| Syndicate Lead | An investor or manager who forms a syndicate, selects a deal, and coordinates participant involvement. | |
| System Design | The process of designing architecture, components, data, and interactions for a reliable and scalable system. | |
| Task Manager | A tool or role used to assign, track, and control task completion. | |
| Tax | A mandatory payment to the state established by law to fund public spending. | |
| Technet | A sector of manufacturing and industrial technologies, including robotics, automation, and new materials. | |
| Technology Readiness Level | TRL | A 1-to-9 scale showing technology maturity from concept to proven application. |
| Term Sheet | A document outlining key terms of a future investment or commercial transaction. | |
| Token | A digital asset unit on a blockchain or a text fragment processed by an AI model as a basic unit. | |
| Total Addressable Market | TAM | The full potential market for a product or service. A common estimate is TAM = potential customers × average annual revenue per customer. |
| Tracker | A tool or specialist that helps track progress, tasks, metrics, or project development. | |
| Traction | Evidence of growth and demand, such as users, revenue, deals, retention, or other measurable results. | |
| Trademark | A sign that distinguishes one company's goods or services from those of others. | |
| Transport Layer Security | TLS | A modern protocol for encrypting connections between client and server. |
| Trend | A sustained direction of change in a market, user behavior, technology, or demand. | |
| Two-Factor Authentication | 2FA | A login method requiring a second factor in addition to a password, such as a code, app, or hardware key. |
| UI Kit | A set of ready interface components, styles, and rules used for fast and consistent design. | |
| Unfair Advantage | A hard-to-copy company advantage, such as unique team, access, data, technology, brand, or network. | |
| Unicorn | A private company valued at at least USD 1 billion. | |
| Uniform Resource Identifier | URI | A string that identifies a resource; a URL is one type of URI. |
| Uniform Resource Locator | URL | The address of a specific internet resource, including protocol, domain, and path. |
| Unique Selling Proposition | USP | A short statement of a product's differentiation and the reason a customer should choose it. |
| United States | US | A country and major market often treated as a separate geography in business analysis. |
| Universal Basic Income | UBI | A regular payment to all citizens or residents without employment or income testing. |
| User Experience | UX | The overall user perception of a product interaction, including usability, clarity, and outcome. |
| User Flow | The sequence of steps a user takes to reach a goal in a product or interface. | |
| User Interface | UI | The visual and interactive part of a product through which users take actions. |
| User Story | A short user need statement often written as: as a role, I want an action, so that I get an outcome. | |
| Utility | The practical usefulness of a product, feature, or action for a user or business. | |
| Valuation | Determining the economic value of a company, asset, stake, or project. | |
| Value | The benefit that a product, service, or solution provides to a user, customer, or business. | |
| Value Added Tax | VAT | An indirect tax on the added value of goods and services charged across production and sale stages. |
| Value Interview | A research interview used to understand what customers consider valuable and what they may pay for. | |
| vCard | A digital contact card format with name, phone, email, organization, and other details. | |
| Vending | Selling goods or services through automated machines without constant seller involvement. | |
| Venture Fund | A fund that invests in startups and high-growth companies while accepting higher risk. | |
| Vibe Coding | Software development where a person describes the desired outcome and AI helps write or modify code. | |
| Virtual Dedicated Server | VDS | A virtual server with dedicated resources used to host applications and services. |
| Virtual Private Network | VPN | A secure network connection technology that encrypts traffic and can hide the real network route. |
| Web3 | A concept of the internet where data, assets, and some interaction rules are managed through blockchains and smart contracts. | |
| WebSocket | A protocol for a persistent two-way connection between client and server for real-time data exchange. | |
| Week-to-Week | W2W | Comparison with the previous week. Growth formula: (current week - previous week) / previous week × 100%. |
| Weekly Active Users | WAU | The number of unique users active during a week; it helps assess usage frequency and stability. |
| White Paper | A detailed document explaining a problem, approach, technology, product, or project for a professional audience. | |
| Wireframe | A schematic interface layout showing structure and element placement without detailed visual design. | |
| Women's Health Tech | Technologies, products, and services focused on medical and everyday needs related to women's health. | |
| Year-to-Year | Y2Y | Comparison with the same period of the previous year. Growth formula: (current value - previous value) / previous value × 100%. |
| Yearly Active Users | YAU | The number of unique users active during a year, used for products with infrequent but meaningful usage. |
| Zebra | A company focused on sustainable growth, profitability, and responsible impact rather than only hypergrowth. | |
| Zero-Waste Manufacturing | A manufacturing approach aiming to minimize waste and reuse resources. |
About the Project
The encyclopedia is completely free and created as an open source project. It will not be monetized in digital form.
Frequently Asked Questions
The search is performed across all term fields: names in all languages, abbreviation, and description. Results are displayed in the table below.